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Research papers

Dynamic segmentation in the travel industry

Even if consumers know what they want, they are often unable to select the product option that promises the highest expected utility, simply because their individual product conceptualization is incompatible with the product-centred language the...

Catalogue: Leisure 2006
Authors: Markus Orth, Florian Bauer
Company: IRIS Network
October 8, 2006
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Citation

Orth and Bauer (2006a, October 08). Dynamic segmentation in the travel industry. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/dynamic-segmentation-in-the-travel-industry


Research papers

Defragment the consumer

Consciously or unconsciously, we systematically distort what we actually want to understand: the consumer.We often implicitly assume rational behaviour, neglect interdependencies and over-generalize from isolated findings. Most of all, we often...

Catalogue: Congress 2006: Foresight
Author: Florian Bauer
Company: IRIS Network
September 17, 2006
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Citation

Bauer, F. (2006a, September 17). Defragment the consumer. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/defragment-the-consumer


Research papers

Consilience

This presentation explores the role of market research in New Product Development. More specifically it examines a crucial aspect of the NPD process: the areas where various interested parties - the client and the consumer, researchers and designers...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003
Authors: Phelim O'Leary, Des Bryne
Company: IRIS Network
November 5, 2003
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Citation

O'Leary and Bryne (2003a, November 05). Consilience . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/consilience-


Research papers

Orientations to health care reform

This paper describes an approach that allows us to take the findings of a large scale health survey of more than 3,000 Canadians and analyse these findings so as to assess Canadians' reactions not just to specific reform measures but also to broad...

Catalogue: ESOMAR Global Healthcare Conference 2003
Authors: Jane Armstrong, Diana MacDonald, Lorne James Rothman
Company: IRIS Network
February 23, 2003
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Citation

Armstrong, MacDonald and Rothman (2003a, February 23). Orientations to health care reform . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/orientations-to-health-care-reform-


Research papers

An international comparative approach to environmental public opinion

Using Environics’ global database resulting from its 1998 International Environmental Monitor survey (involving over 30 interviews across thirty countries representing 68% of the world's population) the authors undertook a segmentation analysis...

Catalogue: ESOMAR Congress 1999: The Race For Innovation
Authors: Doug Miller, David Jamieson
Company: IRIS Network
September 1, 1999
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Citation

Miller and Jamieson (1999a, September 01). An international comparative approach to environmental public opinion . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/an-international-comparative-approach-to-environmental-public-opinion-